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Author Archive: Mariko

12 Fun and Interesting Twitter Bots to Follow

Twitter is becoming more than just another social networking site. The platform is slowly turning into an ecosystem on its own. In line with the platform’s rising popularity, we’re seeing Twitter bots becoming more popular again.

Published on: 10 August
Posted by: Mariko

Running an Awesome Twitter Contest

If you’re a brand owner or a marketer, Twitter can help you achieve your marketing goals through the immense amount of engagement it can deliver. One of the best ways you can drive engagement and attention to your Twitter profile is by running a contest. Twitter contests are highly rewarding and can easily be managed even by smaller, up-and-coming brands.

Published on: 4 August
Posted by: Mariko

How to Use Twitter Explore for Business

Twitter recently announced that they’ve replaced the beloved Moments tab with a more sophisticated and comprehensive Explore tab. It’s designed to help users cut through the noise of their feed to find the posts that are most relevant to them. The Explore tab is a hodgepodge of all the other search features Twitter had in […]

Published on: 17 July
Posted by: Mariko

Twitter 102: How to Tweet Better as a Brand

When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]

Published on: 12 June
Posted by: Mariko

Twitter 101: Getting Started on this Popular Platform

The Twitter we’ve come to love is more than just a social networking site. Today, Twitter has become a powerful marketing platform and a source of real-time news as it unfolds. Tweets are even being used to track earthquakes across the globe. There’s really no guessing what people will use it for next. just setting […]

Published on: 2 June
Posted by: Mariko

How Twitter Can Help You Beat the Competition

Twitter is a fast-paced social media platform that is home to some of the most successful brands you will ever come across on the internet. Companies big and small are all vying for consumer attention – all in 140 characters or less. We all know how beneficial Twitter can be when it comes to marketing, […]

Published on: 24 May
Posted by: Mariko

How To Launch Your Own Hashtag Marketing Campaign – The Right Way

In 2013, the Make-A-Wish Foundation turned San Francisco into Gotham City, and young Miles Scott into the now famous #SFBatKid. Through their hashtag initiative they were able to round up nearly 13,000 volunteers to cheer on a pint-sized version of Batman who got to run around all day saving “Gotham City.” The campaign was so […]

Published on: 12 May
Posted by: Mariko

8 Tips for Building A Memorable Brand on Twitter

In case you haven’t heard, Twitter is a microblogging social networking site that packs a lot of punch – marketing punch, that is. With millions of active users, small business owners and marketers have realized the potential Twitter has. Having a presence on Twitter can help brands and businesses alter consumer perception, and this gives […]

Published on: 7 April
Posted by: Mariko

8 Reasons Why You’re Losing Followers

Everybody on Twitter wants to get more followers – anyone who says otherwise must either by lying or a bot. Brands and businesses especially use the platform to get exposure with as many existing and potential customers as possible. It helps them generate awareness about their product and create a buzz around their name. Getting […]

Published on: 22 March
Posted by: Mariko

How Much Does It Cost to Buy 1 Million Retweets

Retweets speak volumes on Twitter – and having a million of them can do wonders for your social proof. Amassing 1 Million Retweets can help brands and personalities gain the recognition they deserve. On a fast-paced platform like Twitter, engagement is a crucial part of a brand’s success. Retweets are a great signal of engagement, […]

Published on: 9 March
Posted by: Mariko