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Author Archive: Mariko

Twitter 102: How to Tweet Better as a Brand

When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]

Published on: 12 June
Posted by: Mariko

Twitter 101: Getting Started on this Popular Platform

The Twitter we’ve come to love is more than just a social networking site. Today, Twitter has become a powerful marketing platform and a source of real-time news as it unfolds. Tweets are even being used to track earthquakes across the globe. There’s really no guessing what people will use it for next. just setting […]

Published on: 2 June
Posted by: Mariko

How Twitter Can Help You Beat the Competition

Twitter is a fast-paced social media platform that is home to some of the most successful brands you will ever come across on the internet. Companies big and small are all vying for consumer attention – all in 140 characters or less. We all know how beneficial Twitter can be when it comes to marketing, […]

Published on: 24 May
Posted by: Mariko

How To Launch Your Own Hashtag Marketing Campaign – The Right Way

In 2013, the Make-A-Wish Foundation turned San Francisco into Gotham City, and young Miles Scott into the now famous #SFBatKid. Through their hashtag initiative they were able to round up nearly 13,000 volunteers to cheer on a pint-sized version of Batman who got to run around all day saving “Gotham City.” The campaign was so […]

Published on: 12 May
Posted by: Mariko

8 Tips for Building A Memorable Brand on Twitter

In case you haven’t heard, Twitter is a microblogging social networking site that packs a lot of punch – marketing punch, that is. With millions of active users, small business owners and marketers have realized the potential Twitter has. Having a presence on Twitter can help brands and businesses alter consumer perception, and this gives […]

Published on: 7 April
Posted by: Mariko

8 Reasons Why You’re Losing Followers

Everybody on Twitter wants to get more followers – anyone who says otherwise must either by lying or a bot. Brands and businesses especially use the platform to get exposure with as many existing and potential customers as possible. It helps them generate awareness about their product and create a buzz around their name. Getting […]

Published on: 22 March
Posted by: Mariko

How Much Does It Cost to Buy 1 Million Retweets

Retweets speak volumes on Twitter – and having a million of them can do wonders for your social proof. Amassing 1 Million Retweets can help brands and personalities gain the recognition they deserve. On a fast-paced platform like Twitter, engagement is a crucial part of a brand’s success. Retweets are a great signal of engagement, […]

Published on: 9 March
Posted by: Mariko

6 Twitter Marketing Lessons from Don Draper and Mad Men

Whether you’re a fan of the show or not, you can learn a ton from Don Draper and his crew of Mad Men. While the game has changed tremendously since the 1960s, there are still some age-old roadblocks a modern marketer like yourself must learn to overcome. With over 317 million active users, Twitter may […]

Published on: 18 January
Posted by: Mariko

5 Twitter Business Success Stories

Twitter is home to thousands of businesses trying to make a dent in their industry – one tweet at a time. They’re all using Twitter for good reasons, as the platform sees 49% of their users following brands compared to 16% on other social networking sites. Many businesses also leverage the engagement they’ve received on […]

Published on: 19 December 2016
Posted by: Mariko

Proven and Effective Twitter Call-to-Action Tips

Twitter is an amazing platform for business owners and brands who want to reach and interact with their target audience. More and more brands are taking notice of the marketing benefits Twitter has to offer and are stepping up their tweet game to gain more attention and engagement. You’ve worked hard to build a following […]

Published on: 14 December 2016
Posted by: Mariko