The internet — and Twitter — can be a dangerous place for brands, but where there is risk there is opportunity. It’s crucial that you stay vigilant and get in the habit of monitoring your accounts.
Author Archive: Mariko
These days, all it takes is a few posts on Twitter to keep all of your existing and potential customers fully updated. 140 characters at a time was all it took to launch a new product or announce a store-wide sale — something that wasn’t so easy to do in the past using traditional marketing efforts.
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.
Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
If you’re a brand who’s trying to make a name for yourself on Twitter, you might want to consider tracking your followers a bit to learn more about them. Getting to know your target audience through Twitter gives you a chance to gain valuable insights about the people you’ve successfully attracted, which will help you attract even more followers.
Twitter is becoming more than just another social networking site. The platform is slowly turning into an ecosystem on its own. In line with the platform’s rising popularity, we’re seeing Twitter bots becoming more popular again.
If you’re a brand owner or a marketer, Twitter can help you achieve your marketing goals through the immense amount of engagement it can deliver. One of the best ways you can drive engagement and attention to your Twitter profile is by running a contest. Twitter contests are highly rewarding and can easily be managed even by smaller, up-and-coming brands.
Twitter recently announced that they’ve replaced the beloved Moments tab with a more sophisticated and comprehensive Explore tab. It’s designed to help users cut through the noise of their feed to find the posts that are most relevant to them. The Explore tab is a hodgepodge of all the other search features Twitter had in […]
When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]