If you’re a brand owner or a marketer, Twitter can help you achieve your marketing goals through the immense amount of engagement it can deliver. One of the best ways you can drive engagement and attention to your Twitter profile is by running a contest. Twitter contests are highly rewarding and can easily be managed even by smaller, up-and-coming brands.
Twitter recently announced that they’ve replaced the beloved Moments tab with a more sophisticated and comprehensive Explore tab. It’s designed to help users cut through the noise of their feed to find the posts that are most relevant to them. The Explore tab is a hodgepodge of all the other search features Twitter had in […]
When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]
The Twitter we’ve come to love is more than just a social networking site. Today, Twitter has become a powerful marketing platform and a source of real-time news as it unfolds. Tweets are even being used to track earthquakes across the globe. There’s really no guessing what people will use it for next. just setting […]
Twitter is a fast-paced social media platform that is home to some of the most successful brands you will ever come across on the internet. Companies big and small are all vying for consumer attention – all in 140 characters or less. We all know how beneficial Twitter can be when it comes to marketing, […]
In 2013, the Make-A-Wish Foundation turned San Francisco into Gotham City, and young Miles Scott into the now famous #SFBatKid. Through their hashtag initiative they were able to round up nearly 13,000 volunteers to cheer on a pint-sized version of Batman who got to run around all day saving “Gotham City.” The campaign was so […]
In case you haven’t heard, Twitter is a microblogging social networking site that packs a lot of punch – marketing punch, that is. With millions of active users, small business owners and marketers have realized the potential Twitter has. Having a presence on Twitter can help brands and businesses alter consumer perception, and this gives […]
Everybody on Twitter wants to get more followers – anyone who says otherwise must either by lying or a bot. Brands and businesses especially use the platform to get exposure with as many existing and potential customers as possible. It helps them generate awareness about their product and create a buzz around their name. Getting […]
On a fast-paced platform like Twitter, engagement is a crucial part of an account’s success. Retweets are a great signal of engagement, making them a fast way to make your presence known within the constant competition on Twitter. Reaching 1 million retweets will give you significant exposure and draw more people to your account from […]
Whether you’re a fan of the show or not, you can learn a ton from Don Draper and his crew of Mad Men. While the game has changed tremendously since the 1960s, there are still some age-old roadblocks a modern marketer like yourself must learn to overcome. With over 317 million active users, Twitter may […]