We don’t have to look very far to find out what kind of tweets get retweeted the most. Check Twitter’s top retweeted tweets each year and you’ll see that political statements, controversial issues, selfies, and the random thoughts of celebrities and famous people get reposted more.
Author Archive: Chell
For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.
Where you test your titles can be as important as actually testing them. The same title posted at the same time but on a different social media site will definitely yield different results. What Instagram audiences may find interesting, Twitter users may not.
Twitter has touched the lives of many and changed the world. Not just in the life of Alex Lee and others like him, but the world of social media and beyond. Even with its apparent lack of user growth, Twitter will most likely continue to affect our lives and will not lose its relevance. At least not yet.
President Donald Trump’s Twitter obsession has long been the subject of many a discussion and hilarious meme online. His tweets have the power to get people to come together in support of his position, make people cringe in embarrassment, or click their tongues in disapproval. Somehow, whether his tweets are agreeable or not, people pay […]
Before we dive into how you can improve your Twitter Ads to better target your audience, it’s important to note that your ad goals play a crucial role in any strategies you develop. As with all marketing campaigns, whether offline or online, defining what you want to achieve is vital to attaining them. On Twitter, […]
We’ve all heard stories about people tweeting something embarrassing and then immediately deleting it, hoping nobody has seen it. Alas, the internet has a long memory and some people possess unbelievable skills in taking screenshots of quickly-disappearing content. Don’t be a victim of the following mistakes, suffering embarrassment before your brand even takes off. Take […]
Nobody saw it coming. But what was immediately apparent when the LOLCats blog, ICanHasCheezburger, got popular back in 2007, was that humor touched us all and connected us in a way no language could ever do. Fast-forward to today and social media has replaced blogs, but humor still thrives on the Web. In an age […]
It’s not easy to build a social media presence without making some mistakes along the way. You’re bound to make mistakes as you learn how to gain more Followers and encourage higher engagement on your page. Problem is, mistakes can cost you. On Twitter, there are certain practices that turn people off your brand and […]