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Category: Twitter Marketing

How to Use Twitter Explore for Business

Twitter recently announced that they’ve replaced the beloved Moments tab with a more sophisticated and comprehensive Explore tab. It’s designed to help users cut through the noise of their feed to find the posts that are most relevant to them. The Explore tab is a hodgepodge of all the other search features Twitter had in […]

Published on: 17 July
Posted by: Mariko

7 Ways to Improve Your Twitter Ad Targeting

Before we dive into how you can improve your Twitter Ads to better target your audience, it’s important to note that your ad goals play a crucial role in any strategies you develop. As with all marketing campaigns, whether offline or online, defining what you want to achieve is vital to attaining them. On Twitter, […]

Published on: 6 July
Posted by: Chell

The 5 Most Embarrassing Tweets Ever

We’ve all heard stories about people tweeting something embarrassing and then immediately deleting it, hoping nobody has seen it. Alas, the internet has a long memory and some people possess unbelievable skills in taking screenshots of quickly-disappearing content. Don’t be a victim of the following mistakes, suffering embarrassment before your brand even takes off. Take […]

Published on: 21 June
Posted by: Chell

Twitter 102: How to Tweet Better as a Brand

When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]

Published on: 12 June
Posted by: Mariko

The Funniest Stuff in the Twitterverse

Nobody saw it coming. But what was immediately apparent when the LOLCats blog, ICanHasCheezburger, got popular back in 2007, was that humor touched us all and connected us in a way no language could ever do. Fast-forward to today and social media has replaced blogs, but humor still thrives on the Web. In an age […]

Published on: 6 June
Posted by: Chell

Twitter 101: Getting Started on this Popular Platform

The Twitter we’ve come to love is more than just a social networking site. Today, Twitter has become a powerful marketing platform and a source of real-time news as it unfolds. Tweets are even being used to track earthquakes across the globe. There’s really no guessing what people will use it for next. just setting […]

Published on: 2 June
Posted by: Mariko

8 Engagement Mistakes You Might Be Making On Twitter

It’s not easy to build a social media presence without making some mistakes along the way. You’re bound to make mistakes as you learn how to gain more Followers and encourage higher engagement on your page. Problem is, mistakes can cost you. On Twitter, there are certain practices that turn people off your brand and […]

Published on: 18 May
Posted by: Chell

How To Launch Your Own Hashtag Marketing Campaign – The Right Way

In 2013, the Make-A-Wish Foundation turned San Francisco into Gotham City, and young Miles Scott into the now famous #SFBatKid. Through their hashtag initiative they were able to round up nearly 13,000 volunteers to cheer on a pint-sized version of Batman who got to run around all day saving “Gotham City.” The campaign was so […]

Published on: 12 May
Posted by: Mariko

How to Throw a Successful Twitter Party

How do you reach out to your audience and get them excited about your brand? How can you stand out in a way that they will actually notice and remember? One great way is to host a Twitter Party! A Twitter party is an online event sponsored by your brand, and it can be a […]

Published on: 5 May
Posted by: Pamela