These days, all it takes is a few posts on Twitter to keep all of your existing and potential customers fully updated. 140 characters at a time was all it took to launch a new product or announce a store-wide sale — something that wasn’t so easy to do in the past using traditional marketing efforts.
Category: Twitter Tips
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.
Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.
Where you test your titles can be as important as actually testing them. The same title posted at the same time but on a different social media site will definitely yield different results. What Instagram audiences may find interesting, Twitter users may not.
If you’re a brand who’s trying to make a name for yourself on Twitter, you might want to consider tracking your followers a bit to learn more about them. Getting to know your target audience through Twitter gives you a chance to gain valuable insights about the people you’ve successfully attracted, which will help you attract even more followers.
Twitter is becoming more than just another social networking site. The platform is slowly turning into an ecosystem on its own. In line with the platform’s rising popularity, we’re seeing Twitter bots becoming more popular again.
If you’re a brand owner or a marketer, Twitter can help you achieve your marketing goals through the immense amount of engagement it can deliver. One of the best ways you can drive engagement and attention to your Twitter profile is by running a contest. Twitter contests are highly rewarding and can easily be managed even by smaller, up-and-coming brands.