For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.
Where you test your titles can be as important as actually testing them. The same title posted at the same time but on a different social media site will definitely yield different results. What Instagram audiences may find interesting, Twitter users may not.
If you’re a brand who’s trying to make a name for yourself on Twitter, you might want to consider tracking your followers a bit to learn more about them. Getting to know your target audience through Twitter gives you a chance to gain valuable insights about the people you’ve successfully attracted, which will help you attract even more followers.
Twitter is becoming more than just another social networking site. The platform is slowly turning into an ecosystem on its own. In line with the platform’s rising popularity, we’re seeing Twitter bots becoming more popular again.
If you’re a brand owner or a marketer, Twitter can help you achieve your marketing goals through the immense amount of engagement it can deliver. One of the best ways you can drive engagement and attention to your Twitter profile is by running a contest. Twitter contests are highly rewarding and can easily be managed even by smaller, up-and-coming brands.
President Donald Trump’s Twitter obsession has long been the subject of many a discussion and hilarious meme online. His tweets have the power to get people to come together in support of his position, make people cringe in embarrassment, or click their tongues in disapproval. Somehow, whether his tweets are agreeable or not, people pay […]
So, you’ve spent all that time growing your following on Twitter, but now you’ve got to keep them attached to your account. Do you ever think about how many people unfollow you? The Twitter crowd can be fickle. One day they love you, the next day they don’t. It’s not the end of the world […]
Before we dive into how you can improve your Twitter Ads to better target your audience, it’s important to note that your ad goals play a crucial role in any strategies you develop. As with all marketing campaigns, whether offline or online, defining what you want to achieve is vital to attaining them. On Twitter, […]