While Twitter’s official ads program offers one way of promoting your business across the platform, many marketers and businesses complain that it doesn’t offer the best ROI given the high price tag. The problem with Twitter ads is that they are just too dang expensive. If you are looking to grow your Twitter account and save some dollars, there is a cheaper alternative.
Buying Twitter followers
This is an easier, faster and less costly alternative that can help you grow your Twitter account. Buying followers can be used when you want to kickstart the growth on a new Twitter account or to spur the growth of an existing account. If Twitter ads are too expensive for you, then you should consider this cheaper alternative.
There are several advantages of buying Twitter followers. The main advantage is that it provides social proof for your profile. The concept of social proof is ingrained deep in human nature: people are likely to do what other people are doing in any given situation. Once you buy followers, the high follower count makes your profile seem interesting, and more people are going to want to follow it as well.
Social media is driven by metrics. Platforms like Twitter are run by algorithms, which gauge the importance of a profile based on the number of people following it. Consequently, the higher the number of followers you have, the higher you will rank in searches and the more likely you are to get noticed. Brands with higher numbers of followers have the image of big successful brands, and more users are likely to take notice of them.
The higher the number of followers you have on Twitter, the more credible you appear to be. People will assume that your massive following came about because you’re an authority in your field. As a result, people will have more trust in your opinions and are more likely to buy your products and services. Building credibility is especially important for bloggers and influencers, who get paid to endorse products and advertise them to their followers.
Save time and money: Twitter Ads Cost Real Money!
Building an online presence on Twitter is a time-consuming task that takes a lot of effort. You should be consistent in posting tweets to your profile, ensure that your posts are entertaining and informative and constantly interact with other users. Some businesses even have to employ full-time social media managers to run their Twitter accounts. On the other hand, buying Twitter followers is a lot easier, more cost effective and will act as a Kickstarter for growing your online brand.
Disadvantages of buying Twitter followers
Despite being a cheaper and effective alternative to Twitter ads, buying followers also has a few disadvantages you need to be aware of.
If you buy followers from a low-quality provider, this might lead to an influx of bot followers on your account. These bot followers can be easily detected, and if discovered, might lead to a tarnished reputation from your followers. If you’re discovered by Twitter, you risk having your account suspended, as buying bot followers is against Twitter’s Terms of Service.
You’re using Twitter for advertising your business, and therefore it’s important for you to keep track of your metrics to see what’s working and what’s not. If you are not careful, buying Twitter followers might make it difficult for you to calculate accurate results. It’s easy for you to lose track of which followers are bought and which ones were gained organically.
With the increasing demand for Twitter follower services, there has been an upsurge in the number of websites selling these services. Some of these websites claim to be selling followers while they are just looking to take your money in return for nothing. If you’re inexperienced, telling apart genuine providers from scammers might be difficult, and you could end up getting scammed.
Best practices when buying followers
Interested in finding trusted companies to buy Twitter followers? Check out our list of the Top 10 providers of Twitter followers.