Before we dive into how you can improve your Twitter Ads to better target your audience, it’s important to note that your ad goals play a crucial role in any strategies you develop. As with all marketing campaigns, whether offline or online, defining what you want to achieve is vital to attaining them. On Twitter, […]
When it comes to marketing on Twitter, planning is only half the battle. You also need to execute your strategy as flawlessly as possible in order to see results. Studies show that 80% of Twitter users access the website through a mobile device. Knowing how to tweet for these users should help you gain the […]
It’s not easy to build a social media presence without making some mistakes along the way. You’re bound to make mistakes as you learn how to gain more Followers and encourage higher engagement on your page. Problem is, mistakes can cost you. On Twitter, there are certain practices that turn people off your brand and […]
Social media is one of the most powerful marketing tools for brands today. It’s a way to talk to consumers on their level, and for most businesses it’s a necessity in the world of commerce and content. You have to keep in mind that there is a right and wrong way to present yourself online. […]
Less than two years ago, Twitter introduced Twitter Polls as a new way to generate engagement and gain feedback from your followers and Twitter audience. Unlike online surveys or feedback cards that often require you to go to another website, Twitter Polls simply require people to choose an answer, and it’s done. It takes away […]
When people look at your Twitter account, they can see how active your followers are. That activity, or the lack of it, often tells a lot about the quality of your followers. Active Twitter users look real, while those who haven’t tweeted or retweeted in a long time (or ever) might be suspected to be […]
If you’re new to Twitter and have only just heard of the somewhat strange concept of buying Twitter followers, you’re probably wondering what that’s all about. Specifically, what’s the difference between a real follower and a fake follower? Before you can know if buying Twitter followers is right for you or not, you’ll need to […]
Whether you’re a fan of the show or not, you can learn a ton from Don Draper and his crew of Mad Men. While the game has changed tremendously since the 1960s, there are still some age-old roadblocks a modern marketer like yourself must learn to overcome. With over 317 million active users, Twitter may […]
Twitter is busy – just try to imagine more than 313 million active users generating more than 400 million tweets every day. How do you stand out in a crowded digital party? What makes a good tweet anyway? Why do some people become influential and earn a solid following at a steady pace, while others […]
The follow-back strategy is an aggressive marketing technique used by Twitter users, to rapidly increase their following and boost their credibility online. The basic idea is to follow a person on Twitter – usually a popular person, who has a network you want to be in on – in the hopes that they will follow […]