For the average Twitter user, a day doesn’t go by without a new hashtag trend. It’s certainly hard to get your voice heard, especially when you’re competing with entertaining tweets from a president or a viral post born from a mix-up at the Oscars.
It helps quite a bit to have a large following. Among other factors, having a lot of followers will give you the power to get hashtags trending more easily, and it improves your social proof too.
That’s why you can buy Twitter followers to attract more attention online, as long as you get authentic-looking users. You’ll still need to apply good marketing principles, of course, and that’s what we’ll be focusing on here.
It isn’t easy to get a hashtag trending, even for a professional. Any good marketer, though, will know that getting a hashtag trending on Twitter can be a great marketing boost for any brand.
We propose that one of the best ways to do just that is to host an awesome event and create a trending hashtag for it! Here are 6 kickass tips to help you on your way.
1. Stick to One Hashtag
To be clear, a topic is trending not because it’s getting the most tweets, but because a lot of people are talking about it at the same time. Thus, it’s good to stick to one hashtag that’s easy to remember and re-write.
Opt for a Short and Clear Hashtag
It’s important to make one hashtag that is short and clear. It’s really the first rule for getting your event trending on Twitter.
Too many hashtags can blur your message and lower engagement. You also want people to be able to re-write your hashtags with ease. You can also capitalize the beginning of each word to make it clear. Be sure to double-check: you don’t want your event to trend for the wrong reasons.
@Jaynedavids This has to be may absolute favourite example of why capitalising the first letter of each word in a hashtag is important. Not just for improved readability, but because it can be the difference between #SusanAlbumParty or #SusAnalBumParty 😂😂😂 #WhenHashtagsGoWrong pic.twitter.com/GjcDGVDU4P
— Michael Osborne (@MikeOzzy) July 17, 2018
Pick a hashtag that is unique to your brand
Do some research and make sure the hashtag you’ve decided on hasn’t been used or associated with other events and with other brands in the past. Use your hashtag app, if you have one, or just type the hashtag in Twitter Search.
— Coca-Cola (@CocaCola) December 24, 2017
— Jessica Green- Z92.5 (@Jessica_Z925) July 15, 2018
— Ashlee Brooke (@ashleebboyd) May 10, 2017
Coca Cola’s #ShareACoke campaign is one to take note of. This hashtag can be described as short, simple, and in line with the goals of the campaign. Pretty much everything you’re looking for in a hashtag. This example is a proof of how one unique hashtag can impact the entire reputation of a brand.
2. Educate People about your Hashtag
In the days leading up to the event, you can send out Emails and tweets to let people know the details about your events and its official hashtags.
Photo of the Day: Bursting with culture, Delhi’s Jama Masjid stands tall as one of the largest mosques in India. 🕌 Gunjan Guglani captured a powerful moment of prayer using Single Photo Mode on the #HERO5 Black.
— GoPro (@GoPro) July 6, 2018
— GoPro (@GoPro) May 8, 2017
Follow me to where the sky meets the sea~ ✨💦 Hope you all have an adventurous weekend in the next days! ❤️
— Aileen Adalid (@iAmAileen) July 11, 2018
You want your target audience to know all the details about your hashtag campaign. Describe the meaning and purpose of the hashtag and encourage your followers to use the hashtag by providing a certain incentive. The example above shows how swiftly GoPro targeted their audience with a sweet CTA. Here’s what you can learn from this hashtag campaign:
- Simplicity: Overcomplicating your hashtag campaign may deter your followers from participating. The steps for participation should be simple and easy to follow.
- User-generated content: Encouraging your followers to create user-generated content will drastically increase the visibility of your hashtag campaign.
- Incentive: Combining the call-to-action with an equally appealing incentive will boost the popularity of the hashtag campaign. GoPro lures their followers by promoting the best user-generated content on their profile.
All in all, your hashtag campaign should be simple to understand, include a clear call-to-action, and an enticing incentive. These three elements are the cornerstone of every kickass hashtag campaign.
3. Monitor and Post Tweets Live on the Day
Hire a social media manager – or you could designate someone – to monitor tweets coming in on the day of the event. Your manager can tweet pictures of the event, the speakers, and the attendees, and tag each of them for added tweet exposure.
Post video clips or a live stream of the event. Aim to have images very frequently, because tweets with images get 150% more Retweets than tweets without images.
4. Encourage Hashtag Use At The Event
Put your Hashtag on Display Everywhere
Encourage your attendees to tweet by displaying your official hashtag for the day. You can put them on screens, your event posters, giveaways, brochures, press packs, napkins, and centerpieces. Your staff can even wear a shirt with your hashtag on it. Don’t overdo it, though.
You will not only be making the hashtag visible everywhere, you’ll also likely get through to your guests’ subconscious minds. It’s one thing to ask them to use the hashtag but it’s also quite another to get them involved by bombarding their subconscious with visual images of the hashtag.
Studies show that 95% of all cognition comes from the subconscious mind and it’s where decisions are made. So, use the surroundings to connect to your attendees’ subconscious.
Broadcast Live Tweets
You can also appeal to the average Twitter user’s sense of vanity by displaying live tweets on screens where everybody can see them. Seeing their own tweets broadcasted throughout the venue might just get them to participate.
If a big screen is not feasible, put up smaller screens in strategic locations inside the venue. That way, everybody will still be able to see everything.
Create a Photo-worthy Venue
Of course, it’s also important that you create a photo-worthy venue. If budget permits it, hire an event designer – there are even a lot on Twitter you can look into.
You can also easily design the place yourself, especially if you have the tools available. Google images for inspiration and you’ll be creating a venue worth taking a picture of in no time at all.
Another way to encourage your guests to participate in tweeting is by running a contest. A contest is a fun and effective way to improve engagement. You don’t have to limit participation to your attendees either, although it’s probably best to have a separate one for the present at the event.
— Dwayne Johnson (@TheRock) May 3, 2017
You can announce that you’ll be holding the contest days before, including the instructions and prizes at stake.
— Dwayne Johnson (@TheRock) May 9, 2017
Experts recommend giving away prizes related to your brand for long-term gains. Just make sure the barrier to entry is not too complicated, and that the overall contest is fun and engaging for the participants.
5. Network with your Speakers
Tap into your speakers’ influence and ask them to promote the event too, using the hashtag. You can even expand your media reach and exposure, covering not only Twitter but also their other social network channels.
Hubspot recommends asking your speakers to take a picture or a short video clip showing the attendees while on stage, and then tweeting it and asking the audience to tweet using the hashtag as well. Also think about integrating a Q&A portion with the speaker before or after the presentation proper, and take questions from Twitter too.
6. Get Sponsored and Ask Sponsors to Use the Hashtag
Get sponsors, if you don’t have any, and ask them to participate as well. With their large following, a few Retweets from them will go a long way to promote your event.
Retweets can get your hashtag trending. Do you know that some companies offer Retweets as well when you buy Twitter followers? Of course, even if you only buy followers, you’ll ultimately end up with a large following, possibly as big as your sponsors’, especially if you also use other organic marketing tactics along with it.
Promote user-generated content
As we mentioned earlier, promoting user-generated content is a great way to attract more Twitter users to participate in a hashtag campaign. If you organize a local event, you can broadcast the best tweets from the campaign on screens where everyone can see them. If your campaign is international, you can use your official Twitter profile to retweet the best tweets that used the hashtag or create separate posts dedicated to the best tweets.
Photo of the Day: It's the first day of summer! ⛵ @dontworrybecamp snags a simmering sunset in #Zanzibar. 🌅#GetOutside + show us how you're celebrating the #SummerSoltice at https://t.co/IDD9G1eR6I. pic.twitter.com/KFewmLakZU
— GoPro (@GoPro) June 21, 2018
Let’s refer to the #GoPro campaign once again. Their use of user-generated content is practically unmatched. Look at how they use multiple hashtags like #GoProTravel #GoProFamily #GoProAwards #GoProSurf all for the same campaign. The purpose of their hashtag campaign is simple – promote the best photos that participated in the hashtag campaign using GoPro products. Nothing short of genius.
It’s in the Logistics!
It’s every company’s dream to get their event trending on Twitter. It isn’t easy, but with careful planning and implementation, you can make your events rock the Twittersphere.
Hosting an event and getting it to trend on Twitter is a potent way to boost your brand awareness. Take what we’ve described here as a foundation for your event’s promotional campaign, and see how you can maximize each avenue we explored. Use these tips and make some noise for your event and your brand today! Get cracking!