There is no denying that last year changed the way we enjoy different types of entertainment. Yet, the K-pop industry was still able to continue its cultural phenomenon worldwide. In fact, it is one of the biggest global communities on Twitter right now. Through this social media platform, fans were able to connect with their favorite K-pop artists. They have also participated in conversations with other fans around the world. As a result, they achieved a new record of 6.7 billion Kpop-related tweets last year.
With more than 300 K-pop topics that fans can follow and talk about on Twitter, it became easier to see and participate in the best conversations about the K-pop artists they love.
Top 20 Countries With Most K-pop Related Conversations by Twitter Volume
The markets generating the most noise about K-pop indicate that the popularity of the said genre constantly grows in markets where it has already made its name. It is even pushing new markets to the top.
Moreover, the surging conversations about K-pop from fans in India and Indonesia were able to generate enough tweets to push them higher in the rankings last year. Indonesia ranked first, while India entered the top 10 for the very first time.
Regardless of the fierce competition, Mexico and Brazil successfully maintain their respective spots in the top 10. On the other hand, Spain reached the top 20 for the very first time. This happened due to the passion of the K-pop fans in that country.
Below are the top 20 markets that are tweeting about K-pop. They were ranked by tweet volume in 2020:
- South Korea
Top 20 K-pop Markets on Twitter by Unique Voices
When Twitter listed the top 20 markets by unique voices, it found out that it consists of a vast range of markets. This highlighted the increasingly global nature of the K-pop community.
In addition, K-pop also increased its mainstream appeal in a number of the largest markets worldwide. Japan and the USA got the first two spots with the most number of people who sent K-pop-related tweets in 2020. K-pop fandoms are also constantly growing larger across the world. In fact, other markets, such as France, Turkey, and Saudi Arabia, which were never on the list of markets before, are now moving up their ranks.
Here are the top 20 markets in 2020 that tweet about K-pop ranked by the number of unique voices:
- South Korea
- Saudi Arabia
The Most Mentioned K-pop Artists on Twitter who Got The Most New Twitter Followers
The COVID-19 pandemic has limited events and tours. Still, the biggest and most popular K-pop artists could continue driving conversations among their passionate fans and followers. While organic, creative marketing individuals easily could have bought Twitter Followers piggy-backing off the goodwill of the community.
Moreover, BTS was the most talked-about K-pop artist in 2020. They were followed by NCT, EXO, BLACKPINK, and GOT7. Together, these K-pop artists comprised the top five of the most mentioned K-pop artists on Twitter in 2020. On the other hand, the top six to 10 in the list are TREASURE, SEVENTEEN, TOMORROW X TOGETHER, TWICE, AND ATEEZ.
The Most Mentioned K-pop Songs that Defined 2020
No one in this world does not love music. Many different songs released last year helped people make it through an eventful year. And since the K-pop industry is so popular, it will no longer surprise anyone that the most mentioned song on Twitter is a K-pop song by BTS called “Dynamite.” But if something is surprising, it is the fact that the top four most mentioned K-pop songs in 2020 were all from the male group BTS. In total, six of the songs on the list all came from this group.
Also, fans of other K-pop bands, such as NCT 2020 and GOT7, also generated a huge amount of new Twitter Followers and conversations for their favorite artists’ comeback singles — “RESONANCE” and “Breath,” respectively.
Here are 10 of the Most Mentioned K-pop Songs on Twitter:
- Dynamite by BTS
- ON by BTS
- Black Swan by BTS
- Life Goes On by BTS
- Breath by GOT7
- RESONANCE by NCT 2020
- How You Like That by BLACKPINK
- MORE & MORE by TWICE
- Boy With Luv by BTS
- Shadow by BTS
The Rising K-pop Artists
2020 witnessed the emergence and rise of new k-pop artists. They tantalized fans with talk-worthy teasers as well as amazing debuts. Each of the approaches of these artists was different. For instance, TREASURE made solo debuts as well as their The First EP series. Another new K-pop group called TXT made their Japanese debut and their second EP just months apart.
Below are the top 10 fast rising K-pop artists on Twitter in 2020:
- Stray Kids
- THE BOYZ
Twitter’s Way of Connecting Fans With Their Favorite Artists
The world is adjusting to the new normal brought about by the pandemic. However, this did not hinder artists from finding new ways to stay connected with their fans and followers. They also found a way to replace concerts, events, and other music activities that a typical year would have brought. Using the Twitter Blueroom, artists produced many of the most popular live steam viewing opportunities. This gave fans a chance to get to know their favorite K-pop artists better.
Besides, the Twitter Blueroom provided K-pop artists with the ability to talk live and directly to their fans on Twitter. It also allowed these fans to listen to exclusive behind the scene stories and other insights that they cannot access anywhere else. For instance, BLACKPINK used Twitter Blueroom to give their fans personalized content.