Building a solid following on Twitter can be a challenging task, with many choosing to buy Twitter followers to look better as they grow, but popular celebrities and personalities often make it look easy. Luckily, you can learn a trick or two from them by studying how they engage their fans. Here is a look at the top ten most followed accounts on Twitter as of July 9, 2018…but don’t worry, we’ll update it when there’s a change!
1. @KatyPerry – 110 million
Katy Perry remains as the most popular person on Twitter after years at the top. Her strategy for attracting and maintaining that following is simple: she runs the account herself. There are no Twitter staff who write and post for her.
This makes her tweets more real and personal, revealing a lot about her personal thoughts.
I don’t even say “I can’t wait…” anymore. That statement says I don’t have the patience and actually, I know I do now. I merely shift it to “I am so excited for/to…” The simplest shifts can move mountains in your life. ❤️
— KATY PERRY (@katyperry) May 17, 2018
Fans also enjoy how irreverent she is on Twitter. She posts stuff which should be 100% personal, but she says anyway for the lolz:
found my first skin tag today. I think I’m an adult now. #TGIF
— KATY PERRY (@katyperry) June 22, 2018
2. @JustinBieber – 107 million
Justin Bieber already had a large following even before he came to Twitter. Whenever he tweets now, that loyal army of fans are ready to share his posts, like this one:
I support all sports I'll put ANY jersey from ANY pro team if I'm whack for wearing jerseys they give me out of love then I'm Whack
— Justin Bieber (@justinbieber) June 5, 2017
Just take a look at the number of retweets that he got for this seemingly meaningless tweet – 59,000!
If you want to get the same reach but don’t have your own army of Beliebers yet, buying Twitter followers is a good strategy. Since people are naturally attracted to popular personalities, that sudden increase in your follower numbers will be sure draw their interest. Combine this with good organic marketing strategies and you will see impressive results.
3. @BarackObama – 103 million
Even after stepping down from office in 2016, Barack Obama still remains a highly influential personality. His millions of followers on Twitter are testament to that influence, even now that he is a private citizen.
His tweets are considered as words of wisdom, like this one:
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
This tweet has been listed as the most liked tweet…ever!
— Twitter (@Twitter) August 16, 2017
4. @Rihanna – 89 million
Rihanna has steadily climbed to the top of the charts to become the fourth most followed person on Twitter. Her bold personality is considered by fans as one of her major draws.
That feistiness is not just limited to matters relating to her career. Rihanna speaks her mind on important social issues, such as education.
— Rihanna (@rihanna) June 23, 2017
That willingness to call on global leaders to support a cause helped endear her more to fans and non-fans.
5. @TaylorSwift13 – 85.5 million
She might have been overtaken by Rihanna as the fourth most followed person on Twitter, but Taylor Swift’s millions of Swifties are still impressive. This is despite not being as active as other celebrities on Twitter.
Most of her tweets are promotional materials for her albums, videos, and concerts:
I know that it’s delicate… https://t.co/0H5EpgcFtd
— Taylor Swift (@taylorswift13) March 12, 2018
This doesn’t lessen the interest of her fans. She definitely has a soft spot for them even in these promotional tweets.
— Taylor Swift (@taylorswift13) November 11, 2017
6. @LadyGaga – 78.9 million
Lady Gaga’s eccentric personality is one of her biggest draws on Twitter, attracting millions of followers. It’s not just about the clothes she wears. The singer is also well-known for her funny tweets.
Seems as though my twitter was hacked yesterday. I could be angry, except I secretly love how psychotically smart my fans are.
— Lady Gaga (@ladygaga) November 17, 2009
Beyond these eccentricities, Lady Gaga is also loved for her vocal stance on social issues, such as her support for the LGBTQ community.
— Lady Gaga (@ladygaga) June 24, 2018
This has endeared her to many people.
7. @TheEllenShow – 78.1 million
Talk show host Ellen DeGeneres is well-known for her humor and wit, which has attracted million of her fans to Twitter for her latest funny quip. She doesn’t disappoint those fans as she frequently posts gems like this one.
— Ellen DeGeneres (@TheEllenShow) July 3, 2018
Her Oscar tweet from 2014 still holds the record for being the second most retweeted tweet of all time.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
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8. @Cristiano Ronaldo – 74.3 million
Football star Cristiano Ronaldo is a steady climber in the list of most followed accounts, moving up from the 10th spot last year to 8th this year. With 2018 being a World Cup year, his numbers took a big climb. He also received massive exposure on Twitter across all of Twitter as people, sporting accounts, and celebrities reacted to his sensation goal in April 2018 against Juventus:
😳 ….At the age of 33.
👏 Incredible athlete. pic.twitter.com/5IILuxIc21
— SPORF (@Sporf) April 4, 2018
Aside from tweeting about his games and career, Cristiano also posts a lot about the various endorsements and promotions he has.
— Cristiano Ronaldo (@Cristiano) June 9, 2018
He even promotes his own merchandise.
— Cristiano Ronaldo (@Cristiano) February 3, 2015
All of these tweets feature his signature candidness.
9. @YouTube – 72.3 million
YouTube is the only company to be in the top 10 list of most followed Twitter accounts. This isn’t surprising, as the global reach of its own platform attracts a lot of followers who want YouTube videos even when they’re on Twitter!
Most of YouTube’s tweets are promotions for its stable of creators and channels, like this one:
— YouTube (@YouTube) July 3, 2018
These promotions give the channels an extra boost, attracting new viewers.
10. @Jtimberlake – 66 million
Musician Justin Timberlake slips down to 10th place this year in the list, but his follower count is still an impressive.
Like other artists, Justin uses his account to promote his latest albums and concerts. But he does this in fun ways that attract the attention of followers.
— Justin Timberlake (@jtimberlake) July 4, 2018
He also maintains that attitude in his personal tweets, endearing him a lot to fans.
— Justin Timberlake (@jtimberlake) May 22, 2018
Be Twitter famous like these Twitter accounts
Creating engaging content is a good start for building your Twitter following. Be funny and interesting but also be genuine in your engagement with followers. This will draw them closer to you s being real is always an important Twitter marketing tactic!