Twitter can get messy really fast. Think of it as a broken valve spraying out 500 million tweets every day. The messages you send out to your followers are probably getting lost in the roaring river of Tweets running through your followers’ timelines. To manage your followers and make sure that your Twitter campaign bears more fruit, it’s a good idea to organize them.
Here are 7 simple tools you can use to organize Twitter followers:
1. Make a list of important clients
The beauty of lists is that you can stick certain followers together to make sure you engage with them specifically. In the list, you only view the tweets from accounts that have been added to the list. For instance, let’s say you want you want to have your business’ customers all in one place. What you do is make a list with just your customers who you know are following you. This way, you can keep tabs on what your customers are saying on Twitter and respond to it. When you add someone to a public list, they will get a notification. Therefore, lists are also a great way of giving a boost to your visibility and getting more followers.
2. Most influential followers
It’s important to keep track of your most influential followers. Luckily, you can use a tool like SocialRank or Klout Score to check out who your most influential followers are. When you’ve found influential people who are following you, add them to a private list where you can easily keep tabs on what they have to say and respond to their tweets. Why is this important? Well, they are influential, which means they have the ability to drive action from their followers. If you can get them to notice your account and start interacting with it, they are more likely to retweet one of your tweets, bringing its content to the attention of their followers. When you’re endorsed by them on Twitter, their followers will have more trust in you and are likely to follow you.
3. List of those who retweet you
At times, people who do not follow you may come across your content and retweet it. Even though they do not follow you, they are definitely interested in your content because they have retweeted you. Don’t let them get away that easy! Add them to a list and you will be able to return the favor by liking and retweeting their posts as well as sharing your content with them in the future. Once you start doing this, they are going to notice you, and since they are already interested in your content, they are likely to follow you.
This is a Twitter analytics tool that is very useful for optimizing your Twitter marketing strategy. With Followerwonk, you can sort out your followers by their bios, their location, their preferred tweeting times and who they follow. It helps you find and connect with top influencers in your niche and allows you to track your followers’ relationships with your friends and competitors. Followerwonk has five features that allow it to deliver these advanced analytics. The five features are Search Twitter Bios, Compare Users, Analyze Followers, Track Followers and Sort Followers. Check our our full Followerwonk Review here to learn more!
Refollow is a Twitter relationship management tool that allows you to discover new people, organize into categories, and manage your followers as well as track your own performance metrics. It allows you to load all your followers and those you follow, filter them with various options, then select and perform various actions on selected accounts. With Refollow, you can sort out your followers by location, age, specific keywords in the bio or a number of other parameters. From there, you can then act on specific accounts by either following, unfollowing, locking or blocking them.
This is a convenient tool for sorting out and filtering the followers you want from the ones that you don’t. With FriendorFollow, you can keep track of new followers and unfollowers, find out followers that you are not following and those that have not followed you back. From here, you can decide to either unfollow those who do not follow you back or you can reciprocate by following those that follow you. FriendorFollow also allows you to manage multiple social media accounts in one place.
Tweepi is a simple yet powerful tool that will help you grow your follower count quickly and grow your brand by getting you noticed. It allows you to sort your followers, find tweeps interested in your topic and to engage your target followers by either @mentioning them in your tweets, adding them to a list or following them back. It also enables you to clean up irrelevant and inactive users from your account. You can even get more out of Tweepi by adding different plug-ins, such as Tweepi One Click Follow, which allows you to follow multiple users with one click.
The bottom line
Twitter is an endless stream of content, and it is very easy to get lost in the noise. However, by making use of some or all of these tools, you can manage and organize your followers more effectively and drive better results for your Twitter marketing campaign.