If you have a business, Twitter has the potential to drive traffic to your business’s website. It also allows you to reach a wider audience and increase your online influence. This platform also allows you to connect with other people, which can be beneficial for your growth.
Furthermore, there are two ways that you can grow your follower count.
The first one is by using practices like buying followers and aggressive following. While these methods deliver results in the blink of an eye, you should never use these to grow your follower count. These methods can provide audiences. However, they will be un-targeted. Worse, when Twitter’s algorithm detects that you used inorganic ways to get followers, there is an excellent chance that your account will be deleted.
On the other hand, there are some organic ways that you can use to get more followers on Twitter, which will be discussed below.
Tactics that You Can Use to Increase Your Twitter Followers
Add a unique photo
People like to know who they are interacting with. For this reason, your profile photo must be an image of yourself.
On the other hand, if you are managing a Twitter account that different people related to your business can access, it is recommended to tag them on the tweets to let people know who they are talking to. Besides, you can customize a header image with names and pictures of the people who manage it. You can also link the individual Twitter accounts of these managers so people can see who they are.
Make a unique header image.
Having a customized and enjoyable header image is one way that your profile can stand out on Twitter. There are different tools like Canva where you can create your own header image. You can think of the things that signify your brand and then mix them up in one photo. Also, Canva is an excellent photo editing tool for creating header images because it has a Twitter Header template, which automatically sets your edited image in a size that fits Twitter’s header.
Write an attention-grabbing bio.
Most people have not realized it yet, but a Twitter bio is as important as your profile photo. Your bio is where you tell people who you are, what you do, and what you are up to. Therefore, having a professionally-written bio is one way that you can tell people to follow you.
The great thing about Twitter’s bio is that it allows you to attract more followers when it conveys that right message. When people see that the words written in your bio are relevant to them, they will start following you and engaging with you.
Have your own color scheme
For branding purposes, you can use a color scheme on your Twitter account, similar to the colors and design of your business. This will make your brand more consistent and will give your audience a more consistent experience between your Twitter account and activity.
Add a Twitter follow button on your website.
People will more likely check out your profile if you can easily lead them to it. So, if you have a business website, make sure to add a social media button or follow widget that leads people to your Twitter account. This button will take your audience directly to your profile. If you want to win fast, you can always buy real Twitter followers instead of all this effort! Once they see that your tweets are entertaining and educational, there is an excellent chance for them to follow you.
Add a Twitter share button to your blogs.
If you have a business website, then there is an excellent chance that you also post blogs. If you do, make sure that you include a Twitter share button for every blog post that you have. This will make it easier for your audience to share your blogs with their followers. Meaning, your audience will promote you to their own followers.
You can add social media buttons using tools like Social Snap. This tool costs $24 per year and is packed with incredible features to help you share your blogs to other social media platforms.
Set your Twitter cards up
When your Twitter cards are set up, every blog link that your followers’ tweet will include a thumbnail and a summary of your blog. This will attract the attention of other people and can increase engagement. In return, your likelihood of gaining more followers will also increase.
Include your Twitter account’s link in your author bio
Linking your Twitter profile to your author bio is another easy way to gain more followers. When people visit your website and found your author bio interesting, they will be more curious about you. Once they see that your Twitter profile is linked to your bio, there is a significant chance for them to visit it and follow you once they perceive that your tweets are interesting and informative.
Add links of influencers in your blogs.
There are people in your niche who are popular enough to directly influence your target audience. These influencers already have a large following of their own, which you can tap into. The next time you publish a blog, try to link out some popular influencers and let them know about you.
Embed tweets in your blogs
If you want to drive your audience’s attention to an individual tweet, embed it into your blog posts. This is an easy and effective way to boost engagement.
The first thing you need to do is to get the code to embed tweets into a blog. To do this, you have to click the “More” button above your tweet. After that, click the “Embed Tweet.” You will then get a code that you will paste into your blog’s HTML to embed the tweet into it.