In last year’s Q3 report, it was revealed that Twitter has 145 million monetizable daily active users. That only refers to the users who see ads. Currently, it has more than 300 million active users worldwide. To help you with your marketing, here’s a comprehensive guide on Twitter marketing.
Steps for a Strong Twitter Marketing Strategy
In a world where almost everyone has access to social media, it makes a lot of sense to use platforms like Twitter for business. However, creating and developing a Twitter marketing strategy can seem overwhelming.
With regular updates and changing algorithms, Twitter is, undoubtedly, a fast-faced network. But, you don’t have to be intimidated. Whether it’s your first time or you’ve been employing this to your business, to no avail, we’ve got everything covered. Follow this comprehensive guide to implement a strong Twitter marketing strategy that drives real results for your business.
Set Specific, Measurable Goals
You wouldn’t know if your strategy is working unless you understand what you are trying to achieve. Having clear goals will also keep you focused and provide motivation to help you attain your desired results.
Set both short and long-term goals and ensure that they are aligned with the objectives of your business. Short-term goals will allow you to remain on track while working on achieving the bigger ones.
It is also vital that your goals are specific and measurable. They should be broken down into quantifiable indicators of success. For instance, you want to increase traffic to your business website. To translate that into a measurable and specific goal, you could focus on growing your number of followers or your average click-through rate.
Look into the Competition
If you want to set yourself apart, checking out the competition isn’t harmful. Visit the Twitter accounts of your competitors in the industry. Analyzing your competitors’ social media isn’t just to know what they’re up to, but also to help you improve your own ideas. Conducting a competitive analysis can be an excellent way to distinguish yourself.
Be Actively Engaged
Although you are using Twitter for marketing your brand, it is still a social media after all. So, you need to continually be engaged with your audience. Therefore, you must ensure that your account is active and being monitored. Don’t ignore those mentions or messages. Your followers will notice if you are not checking in regularly as conversations on Twitter move fast. Being unresponsive or slow to reply to those messages could damage your brand. If you have multiple Twitter accounts for business marketing, you might have to assign various team members to monitor them.
Ensure Effective Content Management and Schedule
Identify when and how much you post. Posting regularly on social media is a good strategy, but you don’t want to bombard your audiences’ feed with all of your posts. Therefore, you need to plan your content every time.
One way to do this is by using a reliable content calendar. This will ultimately save you time, stress, and effort. It is a useful tool for managing the content you are posting and identifying possible issues and gaps you can address.
Keep in mind that you still have to keep an eye on your social media account. You can’t just set the calendar and then forget about it. Monitor your Twitter account and continue joining conversations and responding to messages.
Evaluate your Efforts
When your Twitter marketing strategy is up and running, you need to continually evaluate your efforts to know if it is working. To do this, you have to go back to the goals you’ve set and gauge your progress against those goals.
Collect meaningful data to help you determine the level of success of your marketing efforts. If you find data overwhelming, you can use some tools to further understand key performance indicators on social media.
Follow these steps to establish a strong Twitter marketing strategy that will drive your desired results. If it didn’t work the first time, keep trying. You will also identify your common mistakes, which you can work on while building on your strengths.
Additional Tips for a Successful Twitter Marketing Strategy
Below are some Twitter marketing tips to help you build a secure Twitter account for your brand if you need additional help.
Don’t limit your posts to just words on Twitter, especially since it only allows 280 characters. Include photos or a short video clip that will prompt discussion. Visual content can help capture your audience’s attention and encourage engagement. Tweets that have images or videos are more likely to be placed on top. This way, you can have an increased audience that could turn into sales and conversations.
Use the Right Hashtags
Twitter hashtags remain a useful tool to boost your discoverability and audience engagement on the platform. Research appropriate hashtags for your brand or niche, but make sure you don’t overdo it. When done the right way, the use of hashtags can lead new audiences to your posts.
Build an Ad Campaign
Just like any other social media platform, Twitter allows you to create and build an advertising campaign. This is designed for those whose accounts are made for businesses to grow their audience, drive traffic to their website, promote services and products, and more. Twitter Ads allow you to reach your target customers so that you appear to the right people looking for your products or services.
Taking a closer look at this comprehensive guide on Twitter marketing, you will find them to be pretty straightforward. However, bear in mind that the Twitter marketing strategy you should use must be specific to your organization. Although each brand has its own unique marketing needs, we find these to be essential for most brands, if not all. But, if you know what you’re doing, you’ll be on your way for a Twitter marketing success.