With a whopping 336 million active daily users in 2018, Twitter is a great platform for online marketing. Basically, everyone who wants to expand their business’ online presence considers Twitter as an option, and most will create some form of presence on the site. While some online marketers sing the praises for the micro-blogging service, others continue to shun it despite the huge audience on them.
With such varied opinions, it’s hard to tell whether the social media platform is right for your business or not. To make the situation easier to understand, let’s go over the pros and cons of Twitter for business:
Twitter business advantages:
1. Reach a worldwide audience
Twitter is a global phenomenon. Over 79% of all registered Twitter accounts are held outside of the US. By using hashtags or joining conversations, you can get your message to Twitter users across the world. This offers a very inexpensive and effective way of building recognition for your brand and opening up access to a vast new market for your product or service.
2. You can automate to save time
The beauty of Twitter is that you do not have to be online every time you want to reach people. You can use automation tools such as Hootsuite to save time and ensure that your message gets to your followers. Also, it is a truly great tool, you can read our Hootsuite Review right here!
When using these tools, you create the tweets you want to send and schedule the time you want them to go out. They are then sent out whether you are logged on or not. However, you should not be over dependent on automation tools, since you will miss out on many important interactions that require your presence in real time.
3. Easy to track data
Twitter Analytics offers robust tools to instantly view how each one of your tweets is performing in real time. Whether you monitor your interactions, measure your tweet’s reach, or track the clicks on the links in your tweets, Twitter offers the tools for that. Their analytics tools even allow you to export this data into graphs, helping you to understand the data better and discover trends. This helps you to track your progress and optimize your strategy for success on the platform.
In addition, you should consider using other Twitter analytics tools that might help you perfect your marketing strategy and efficiently spend your resources and energy on Twitter.
4. Engage with customers
Twitter is a great platform for engaging with your customers and receiving important feedback about your brand. You can use it to answer the questions of your customers, or evne those posed to competitors. Most brands use Twitter as a customer care service to sort out any issues clients may have with their product or service. For example, Twitter polls is a great way to generate engagement and get feedback from your Twitter audience.
— The Muse (@TheMuse) October 4, 2016
at this point in your life which do you want more:
— Denny's (@DennysDiner) March 28, 2017
According to Brandwatch, companies using Twitter for customer service see a 19% improvement in customer satisfaction. We have a Brandwatch review, but you can also use Twitter to give exclusive deals and hold contests to expand your reach on the platform.
5. Twitter is ideal for collaborations
Contrary to popular belief, brands and influencers use today’s gigantic networks, like Twitter, as a place to grow together. “Collaboration” is a word we often use in today’s social media, and it means that users spend more time working together to grow their audiences and less time competing with each other.
hey @Wendys, u up?
— Frank's RedHot (@FranksRedHot) July 10, 2018
A collaboration on Twitter doesn’t have to be complex. It can be as simple as tagging the user you want to collaborate with in a post and starting a clever conversation with them, such as the one above. If you think you lack the creativity for it, just look at the example above and I’m sure you’ll get some inspiration. Being friendly on Twitter really pays off.
Disadvantages of Twitter for business:
1. It’s a noisy place
There are 6,000 tweets sent each second, and 500 million tweets sent in a day. That is a whole load of noise! Getting noticed in the midst of this whirlwind of tweets is quite a task. Most of your followers will be following hundreds, or even thousands, of other accounts, many of which are tweeting more than you are. It can be difficult for you to cut through this noise at first.
2. Addictive and distracting
Despite being a helpful tool, Twitter can also be addictive. As clients keep interacting and communicating with you, the urge to always remain online checking your mentions and retweets can take its toll. It’s easy to get caught up in the stream of interesting tweets and spend a huge chunk of time scrolling and refreshing your feed. Spending too much time on Twitter can distract you from more pressing goals.
I think it's official: I spend far more time on Twitter than any other social media platform these days.
I blame you guys: you're all too much fun.
— Lynsey Farnsworth (@lynsey_writes) July 20, 2018
3. Hard to build a following
Lastly, building a significant following on Twitter is quite difficult and can be expensive, especially when you are starting out. It takes a lot of time, effort, and experimentation with various strategies. It’s no wonder so many million Twitter accounts have no followers at all, and the average number of followers per Twitter user stands at 208.
Bonus tip: buy followers
While there are various pros and cons of using Twitter for business, there are some methods that small players can use to get a leg up on their competitors. One such tactic is simply buying Twitter followers. Here’s how buying Twitter followers can help your business grow:
- Social proof: Buying followers takes advantage of the concept known as social proof, where people’s behaviors are guided by the behavior of other people around them. When you buy followers, it creates the perception that your account is already popular and interesting. As a result, more real people are likely to follow you after you buy followers.
- Only real and active followers: Buying Twitter followers is against Twitter’s terms and conditions, and therefore, if detected, they will delete the accounts and your follower count will suddenly drop. To prevent this, you should ensure that you buy followers from high-quality providers who will provide you with real and active followers rather than bot and spam accounts.
- Stick to reputable providers: To evaluate whether a vendor will provide you with high-quality followers, you should go through their website and check a number of factors. How much do they charge for their followers? Do they have customer protection guarantees in place? What is the quality of their customer service? You should also go through reviews from previous clients to ensure that they are legitimate.
Once you do this, you can buy followers and kickstart the growth of your Twitter account with no risk of your account getting closed.
Interested in learning more about where to buy Twitter followers? Check out our reviews of the top 5 places to buy Twitter followers.