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Pros and Cons of Twitter for Business

Pros and Cons of Twitter for Business

With a whopping 1.3 billion registered users and 100 million active daily users, Twitter is a great platform for online marketing. Basically everyone who wants to expand their business’ online presence considers Twitter as an option and most will create some form of presence on the site. While some online marketers sing the praises for the micro-blogging service, others continue to shun it despite the wide audience it offers. With such varied opinions, it’s hard to tell whether the social media platform is right for your business or not.

To make the situation easier to understand, let’s go over the pros and cons of Twitter for business:

Twitter business advantages:

1. Reach an audience worldwide

Twitter is a global phenomenon. Over 79% of all registered Twitter accounts held outside of the US. By using hashtags or joining conversations, you can get your message to Twitter users across the world. This offers a very inexpensive and effective way of building recognition for your brand and opening up access to a vast new market for your product or service.

2. Easy to track data

Twitter Analytics offers robust tools to instantly view how each one of your tweets is performing in real time. Whether you monitor your interactions, measure your tweet’s reach or track the clicks on the links in your tweets, Twitter offers the tools for that. Their  analytics tools even allow you to export this data into graphs, helping you to understand the data better and discover trends. This helps you to track your progress and optimize your strategy for success on the platform.

3. You can automate to save time

The beauty of Twitter is that you do not have to be online every time you want to reach people. You can use automation tools such as Hootsuite to save time and ensure that your message gets to your followers. When using such tools, you create the tweets you want to be sent and schedule the time you want them to go out, whether you are logged on or not. However, you should not be over dependent on automation tools, since you will miss out on many important interactions that require your presence.

4. Engage with customers

Twitter is a great platform for engaging with your customers and receiving important feedback about your brand. You can use it to answer customers’ questions. Most brands use Twitter as a customer care service to sort out any issues clients may have with their product or service. According to Brandwatch, companies using Twitter for customer service see a 19% improvement in customer satisfaction. You can also use Twitter to give exclusive deals and hold contests to expand your reach on the platform.

Disadvantages of Twitter for business:

1. It’s a noisy place

There are 6,000 tweets sent each second and 500 million tweets sent in a day. That is a whole load of noise! Getting noticed in the midst of this whirlwind of tweets is quite a task. Most of your followers will be following hundreds or even thousands of other accounts, many of which are tweeting more than you are. It will be difficult for you to cut through this noise.

2. Addictive and distracting

Despite being a helpful tool, Twitter can also be addictive. As clients keep interacting and communicating with you, the urge to always remain online checking your mentions and retweets can take its toll. It’s easy to get caught up in the stream of interesting tweets and spend a huge chunk of time scrolling and refreshing your feed. Spending too much time on Twitter can distract you from more pressing goals.

3. Hard to build a following

Lastly, building a significant following on Twitter is quite difficult and can be expensive, especially when you are starting out. It takes a lot of time, effort and experimentation with various strategies. It’s no wonder 391 million Twitter accounts have no followers at all, and the average number of followers per Twitter user stands at a paltry 208 followers.

Bonus tip: buy followers

While there are various pros and cons of Twitter for small business, there are some methods that small players can use to get a leg up on their competitors. One such tactic is simply buying Twitter followers.

Buying Twitter followers is a gray hat method that you can use to speed up your account’s rate of organic growth and help you build a large audience of engaged followers. Buying followers takes advantage of the concept known as social proof, where people’s behaviors are guided by the behavior of other people around them. When you buy followers, it creates the perception that your account is already popular and interesting. As a result, more real people are likely to follow you after you buy followers.

However, buying Twitter followers is against Twitter’s terms and conditions, and therefore, if detected, they will delete the accounts and your follower count will suddenly drop. To prevent this, you should ensure that you buy followers from high-quality providers, who will provide you with real, genuine and active followers rather than bot and spam accounts.

To evaluate whether a vendor will provide you with high-quality followers, you should go through their website and check a number of factors. How much do they charge for their followers? Do they have customer protection guarantees in place? What is the quality of their customer service? You should also go through reviews from previous clients to ensure that they are legitimate. Once you do this, you can buy followers and kickstart the growth of your Twitter account with no risk of your account getting closed.

Interested in learning more about where to buy Twitter followers? Check out our reviews of the top 5 places where to buy Twitter followers.


Published on: 27 July 2016
Posted by: Vivi