While the book and movie series Fifty Shades brought awareness about the world of dom-sub relationships, it didn’t prepare me for what I recently found on Twitter and on social media in general. Subs don’t only mean “subscriber” after all. It could also mean “submissive,” as pertains to BDSM.
There are retweet subs out there which are accounts created with the sole purpose of making dominatrixes popular on Twitter through retweeting. With this popularity, the dommes earn more money and the sub’s efforts make them feel satisfied that they’ve served their dommes well.
Account names like:
- RetweeterSub
- RTSucker
- RTTheDommes
- rtjackass
They can be found as only a few examples of “retweet slaves.” Some of these accounts are already suspended, which usually happens to accounts that are sexual in nature.
Perhaps one of the most active slaves is Dollar Collar, a sub who started the Twitter account to express his submissive thoughts that he finds embarrassing in public. Later on, the account became a venue for him to interact with dominatrixes and these interactions often involve sending money to them as tributes. He even met one domme in person, and he claimed that he is now owned by this domme. By “owned” he meant that he serves her and no one else. He does whatever she asks, including retweeting and sending money.
Serving a domme can therefore be added to the reasons why we retweet.
The content of other retweet subs is mostly sexual in nature, which also serves as ads for the dominatrixes’ service. You’ll often see sexy selfies, porn scenes, and pictures of feet with captions that include Cash App and Venmo usernames.
Retweeting until it hurts
Dommes also run “engagement games” with the purpose of draining their subs’ money. Subs are encouraged to like, retweet, and comment on the post, and with each engagement, money is earned. Like any contest or raffle on social media, these retweet games have terms that are agreed upon by the domme and the sub. The terms include how much each engagement is worth, and how long the game will run for. When the allotted time is over, the sub will pay.
Dommes and retweet slaves share these posts to increase its visibility. The more people engage with the post, the more money there will be for the domme who started the game.
Retweeting as a form of service
For subs who don’t have that much money to participate in engagement games, retweeting is a non-monetary way of showing their devotion to dommes. For instance, a sub named Tom started servicing his domme by retweeting when she created a promo account for him.
“I was motivated to help grow her empire, and the empires of her associates,” he said. He also stated that he needed to ask permission from his domme before retweeting other people.
Social media as a way to track subs
Other than retweeting to show a sub’s devotion, social media also helps dommes track their subs and the things they asked them to do. Dommes Sweetkill and Dia Dynasty, for example, say that they asked their subs to have a healthy diet and post about it on social media. Sweetkill went on to say that there are a lot of things people “don’t realize is possible in the realm of their interactions with a dominatrix.” In this case, subs are encouraged to eat healthier foods.
Other dommes, like the one called Mistress Blunt, see social media as a platform for socialization “but primarily in order for them [subs] to find community and share their experiences, pose questions and get feedback.”
“Face-to-face isn’t the only way anymore that people serve, has made pro-domming and BDSM expansive,” said Sweetkill. With social media, subs can show their devotion in a digital way, and oftentimes, this kind of service is deeper.
A retweet slave named Alex confirmed this by saying that when he gets his domme a lot of exposure, he feels proud and satisfied.