For many today, Twitter has become a major part of their social and digital life. The platform has been in existence for quite some time now. And due to this very fact, a lot has gone down in history about it.
Another known fact about the platform is it is not used by everyone across the globe. If you are also among those people who haven’t tried out Twitter, then some pretty vital and interesting stats can help you develop the interest that you need.
In this article, we will take a look at 15 Twitter stats to inspire you to be on the platform. Let’s dive in.
#1 Twitter has recorded over 330 million monthly active users
Of course, many platforms offer similar social experiences to people across the world. However, Twitter stands out amongst most of them due to its high number of engagement. In more detail, the platform has recorded over 330 million monthly active users.
#2 Mobile drives 80% of the platform’s user traffic
Mobile devices are now being used to access platforms across the internet. Today, a unique proof of this is the very fact that mobile drives 80% of Twitter’s user traffic. If you are a business owner dealing with services involving mobile, then picking Twitter as a place to market your services could be a great idea.
#3 About 36% of Twitter users are between the ages of 18 and 29
Twitter is used by people from different age groups. According to studies based on the platform’s demographics, about 36% of Twitter users are between the ages of 18 and 29 years.
#4 The platform records up to 500 million tweets being sent daily
Twitter has one of the best user engagement you can find online. Statistics have shown that it records up to 500 million tweets daily. This could also mean business owners stand a chance to improve their monetization process on the platform.
#5 Tweets that have photos in them get 150% more retweets
One of the best ways that increase engagement in posts is through the use of images or videos. Researchers have considered Twitter and have figured that the tweets on the platform having photos receive 150% more retweets.
#6 In 2019, 34% of Twitter users were females, and 66% were males
From a study carried out on the platform in 2019, it was revealed that 34% of Twitter users were females, and 66% of them were males. Business owners can take a look at this if they use the platform for the marketing of their gender-specific products and services.
#7 85% of small and medium business offer client support and service through Twitter
Client support is one of the many priorities business owners have their business. This allows them to stay informed with customers while solving their problems and giving them unique tips to help them get the best out of products.
#8 About 26% of U.S. Twitter accounts use the platform multiple times in a day
Sometimes, not everyone can resist the urge to go through their Twitter account and keep up with trending news and updates. The best example can be seen in the case of U.S Twitter accounts, as 26% of them use the platform multiple times in a day. These Twitter followers are the best, and this is the ideal type of account you want when you buy Twitter followers.
#9 Twitter has up to 3,900 employees
Twitter has up to 3,900 people working for it. The platform has such a high number of employees due to its wide range of services, features, and users. With this number of workers, the platform can quickly attend to the needs of users efficiently.
#10 The average Twitter user follows 5 brands on the platform
There are thousands of brands on the Twitter platform. With each user following a brand, brands can better work their way towards promoting what they do best. Because the average Twitter user follows 5 brands on the platform, they tend to experience a lot more exposure.
#11 About 80% of Twitter users have mentioned business or brand in a tweet
People mention other people’s profile names in tweets on Twitter. Thanks to this amazing feature, many people have found a way to recommend a brand to followers. From top statistics, about 80% of Twitter users have mentioned business or brand in a tweet.
#12 Twitter users stay an average of 3.39 minutes on the social network
Twitter is used by a lot of people across the globe. Of course, many of these people do not spend a long time on the platform; records have shown that an average of 3.39 minutes is spent on the social network by users.
#13 71% of users consider the platform to be their number one source for news
Twitter has got a significant number of features that allow it to be the perfect avenue for people to obtain news. Today, journalists, as well as reporters, find the platform to be a good source for obtaining information relevant to trending topics around them.
#14 40% of Twitter users claim to have purchased a product after seeing a tweet about it from an influencer
Influencers do a great job when it comes to promoting the products of companies and brands on Twitter. Statistics have shown that up to 40% of its users claim to have purchased a product after seeing a tweet about it from an influencer. If you are a business owner, then getting the best out of this should be made into one of your priorities.
#15 About 92% of companies tweet more than once a day
Of all the companies that use Twitter to connect with customers and promote their products and services, only 92% of them tweet more than once a day.
Twitter is a great platform that allows you to get one of the best kinds of social experiences online. If you are someone who hasn’t developed an interest in joining users of the platform, then the above statistics should come in handy in helping you do that.