Self-promotion can be a weird activity for a lot of writers. Of course, any writer would desperately want people to read their works. However, it is difficult to find out the best and most effective way for this to happen.
Many writers are trying to dip their toes in social media. Such in an obvious place where people could announce something new and create a community of people with the same interests. However, self-promotion feels awkward for some writers. Most of them love nothing more than being comfy in bed with a good book or while crafting their next piece. They find it difficult to talk about their next work somewhere online.
Moreover, promoting on Twitter can be especially challenging, even if you want to just buy real Twitter followers online. This platform is a home for the latest news. In addition, people love to discover new ideas there. But since Twitter always has the latest news, it feels clipped, fast-paced, and highly technical. Fortunately, there are a few tips that you can use so you could utilize Twitter to promote your blog posts in an interesting way.
You may not be aware of it yet but Twitter is in fact a perfect tool for promoting blog posts. This is because blog posts are short samples of your writing that are digestible. In addition, they are available with just a click of a link.
Now, read on as we give you some of the most effective ways to promote your blogs on Twitter in a compelling way.
The Best Ways of Using Twitter in Promoting Your Blogs
1. Tweet In A Tone That Feels Like You’re Talking to A Friend
More often than not, people tweet out their blog post’s link and then share it in a tone that is very market-y. Their tweets are crowded with five or six hashtags. Apart from that, their posts also contain hyper cryptic sentences that sound frantic and overdone. If you do the same, you will sound boring; thus will chase away your potential readers.
So, when you are tweeting, think like you are talking to a friend about the blog post that you made. Compose your tweet as if your friend does not know anything about what is going on with your blog yet. Then, give them some background, so they could understand why they should read your blog post.
2. Refrain From Just Tweeting Your Blog’s Link And Not Doing Anything After
There are writers who think that simply tweeting a link that leads people into their blog post is enough. However, there is a problem with this kind of strategy. When you post the link to your blog on Twitter and nothing else, it is as if you are only stating the obvious. This is because Twitter will already show the viewers what the headline of your blog is.
Rather than just tweeting links, it would be a lot better if you will share excerpts from your blog post. For instance, a sentence or two that could invoke emotions will stir the interest of your viewers, prompting them to read the rest of the blog. It is like watching a movie trailer before committing to see the entire film.
3. Promote your Blog Post At Times That Online Conversations are Bigger And More Relevant
One of the best and most effective ways to make your tweets more visible is by tying them into a bigger and relevant conversation that is already happening online. In addition, look for upcoming high-profile dates and events and make an editorial roadmap. This way, you will know when and how you should promote your blog posts through tweets.
For instance, October 11 is the International Day of the Girl. Before that date, you can write a blog post about women empowerment. You can also interview women who have made a significant mark in the industry that they are in. Then, tweet that blog out on October 11 and use a relevant hashtag like #DayofThe Girl– the campaign hashtag for the International Day of the Girl. you can also include some background on why you came up with that blog post.
Now, the question is, how do you find out about the bigger and relevant online conversations? Simple. Conduct a few quick searches online of the lists of special dates that celebrate something.
4. Include Something Visual On Your Tweets
Promoting on social media is all about catching people’s eyes in a noisy and crowded space. You need to have a strong and compelling photo, video, or GIF to get is someone’s line of vision on Twitter.
You can search for a highly visual photo that can perfectly represent the topic of your blog post. If you’ve got no eye in photography, there are many royalty free sites on the internet that offers high-quality photos that you can download.
In addition, you can also consider posting a short video clip about your blog post. The video can contain you talking about the blog, like a Twitter version of a vlog. Try to make your video clip short yet sweet. Make sure that its content can be summarized or paraphrased using text, so you can add it to your caption. This way, you will be able to keep the content accessible even to those who cannot hear or understand what you are saying. If you are feeling tech-savvy, you can also add your very own captions using any video editing app.
Lastly, you can search online for an interesting Graphics Interchange Format, a fancy way of saying GIF or animated image. Then, you can add that GIF to your tweet to make it visually appealing. However, it is important to note that you should not always add a GIF to every tweet you send. That will make your Twitter account look gimmicky. Just use a GIF occasionally, when you feel like you should add a GIF to your tweet. This way, you will be able to catch the attention of your target audience.