Twitter is one of the most popular social media platforms businesses rely on for marketing, but you can use it for more than just that. Let’s take a look at some of the other ways Twitter can help your business grow.
Using Twitter for customer service
Simply providing good service can often be as effective as direct marketing for attracting more customers. With its real-time nature, Twitter is going to be handy for helping these customers deal with their concerns.
The first step is to set up a dedicated Twitter account for customer support, like this one.
This will help you track customer questions and organize your response. Make sure this customer support account is known and accessible so that the public can use it more.
When responding to customer questions and inquiries on Twitter, you should know when to stay online or go offline. Don’t try to answer a complex customer question through a series of tweet replies. Instead, provide a general answer first before inviting them to talk more through direct messages.
Another way is to ask for their email and provide a more detailed response. If you go this route, make sure to prioritize that email response. According to Twitter itself, 60% of customers expect a response within an hour, so you don’t want to leave them hanging for a long time.
Using Twitter for recruitment
Twitter is also surprisingly helpful when looking for potential hires. By searching for specific keywords related to your business or industry, you can take a look at the posts of potential candidates and gauge their passion for the job.
You can even leverage the platform to reach out to those candidates. Follow their accounts for a while to observe them. Once you think a candidate fits your needs, decide which outreach style would best work for them then make contact.
The platform is also great for job postings like this one.
Use hashtags related to your business and the vacant position to catch the attention of job seekers. It would also help to include a location hashtag and an image or video with job details. Tweet the job posting multiple times to increase visibility, but make sure that you use different text for each post so as not to look like you are spamming.
Featuring your employees on Twitter also helps in recruitment. Highlight the department of the vacant position, and let employees explain the job. You can also showcase the work environment with a short Twitter video.
Using Twitter for networking
Reaching out to potential new partners are as essential to business growth as attracting more customers. With Twitter, you can easily find these partners by following accounts that are related to your business niche. Such accounts will also tell you what kind of content gets the best response from potential partners, and you can then use that information for your own Twitter content.
A nifty tactic to draw the attention of potential partners is by retweeting their content and adding your own commentary. This will serve as a conversation starter where you can eventually discuss a possible partnership.
You can also go out of your way and refer your Twitter followers to other businesses. While this might seem a bit counterintuitive, the other party would thank you for it and likely return the favor. This sense of reciprocity will eventually pave the way to possible partnerships. Maybe even a partnership with chocolate:
The strategies listed here are some of the ways you can use Twitter to grow your business in ways beyond just growing your followers. Explore these strategies, use them to complement your Twitter marketing, and watch your business grow.