Without a doubt, Twitter is one of the most valuable social media platforms for business.
This network has 313 million active users and over 400 million tweets per day, representing an incredible pool of untapped potential you can use to grow your business.
Twitter can be used to drive more traffic to your website, build your brand, reach out to your customers, and even attract new ones. This can be your primary platform to present your new products, create brand awareness, and provide customer support.
There are different ways to do this on Twitter. You can kickstart your growth by buying followers, a great way to get off the ground. Or if you’d rather use Twitter’s internal marketing campaign tools, here we’ll teach you how to use Twitter Ads.
Promoted Tweets – The Ultimate Twitter Ad
What are Promoted Tweets?
Promoted tweets are paid tweets by advertisers who want to reach an untapped market or create more engagement with their current followers.
You can easily spot a promoted tweet as it is labeled as “Promoted” but you can still reply to it, retweet it, and like it, just like an ordinary tweet.
Promoted tweets show up on timelines, profile pages, and on tweet detail pages, so they have quite a substantial reach. You can get started using them at ads.twitter.com.
Why Use Promoted Tweets?
Over 80% of marketers in the US use promoted tweets in their advertising campaigns.
Not only that, according to a Nielsen Study on promoted tweets, exposure to a Promoted Tweet impression drove a 22% average increase in message association compared to users not exposed to Promoted Tweets.
The evidence is in: Twitter ads can clearly help you encourage engagement with your consumers, and raise your brand’s awareness to new heights.
How Twitter Ads can Drive a Call-To-Action
Use your Twitter ads as an ideal platform for delivering calls-to-action (CTAs).
In the copy of your tweets, you can offer coupons, deals, whatever’s appropriate for your business. A great example of this was McDonald’s offering a dollar off on their large fries, if you purchase through their app:
Twitter ads are one of your best promotional tools to inform your customers of your next sale, or to ask them to participate in your giveaways. This doesn’t only encourage strong online engagement – it also translates to new customers and sales, both online and offline.
Lead Generation Cards
Lead generation cards are another valuable type of Twitter Ad. With lead generation cards, your clients or readers can easily provide their email without leaving Twitter.
Since their name, Twitter username, and email address are already pre-filled in the card, all it takes is a click to send their information directly to you. Lead generation can both target your followers and your non-followers.
Twitter integrates with CRM providers like Infusionsoft, Marketo, Mailchimp, Salesforce, and others, to make the whole process as smooth as possible.
Twitter Website Cards display an image, a catchy headline, and a call-to-action button.
Their main purpose is to drive more traffic to a landing page, a blog post, or a specific product web page. A successful website card includes catchy copy that gives people a reason to visit your website, a brief idea of what you do, and a relevant image.
How Twitter Ads can Raise Awareness
Twitter ads can be used to promote awareness around events and product launches. In this example, Best Buy not only promotes their products and gift cards but taps in to the hype around a new Star Wars release:
Ask for retweets on your Twitter ads to reach an even broader audience for your messages. It’s amazing, but simply asking for retweets will get people to do it.
Add in an image, a hashtag, and your link to make your tweet more attractive and more re-tweetable. When asking people to retweet, you can just put “Please RT” in your promoted tweet. It’s polite but to the point.
Even for a small social media budget, your paid campaign can get your blog posts or product pages in front of thousands of new targeted users. Twitter Ads can greatly expand the reach of your content, and you never know who might get your message.
Tips for Writing Kick-Ass Promoted Tweets
1. Keep it Short, Simple, and Interesting
Keep your tweets short, simple, concise and interesting. According to Twitter, tweets get 18% more engagement when they are under 100 characters.
Grab the attention of your target market by using unique headline copy. Encourage more engagement by asking a question or sharing an interesting stat. Speak in a way that your audience will easily connect to, and avoid using buzzwords or jargon that may confuse people or turn them off.
2. Know your Customers
Use language that will resonate with your target audience, for each demographic will speak a bit differently. Are you advertising to young moms, university students or entrepreneurs?
You can also do further research on the bloggers, influencers, and trends in your market segment so you can create better tweets that include their terminology.
You need relevant followers that can potentially be your future clients. Create and define the profile of your target market. Research the kind of content they are interested in. Craft your tweets with all this in mind, and you’ll have the best chance of making an impact.
You can also add more credibility to your brand or to your business by buying Twitter followers and other signals of engagement. This lets you appear more like an authority in your industry, because you’re getting a lot of attention. This will encourage people to look into what you’re all about, bringing you more organic followers.
3. Use Images, Videos, and Hashtags
A picture is worth a thousand words, and they might help you gain a thousand followers too.
Use eye-catching images and video with your promoted tweets. According to Twitter, paid campaigns with attached images or videos gain 52% more retweets and over 300% more engagement. Wow!
— Starbucks Coffee (@Starbucks) December 25, 2016
Never forget the hashtags. Promoted tweets with hashtags are replicated organically on the Twitter advertising section, and on Instagram advertising too. This is a great way for Twitter users to find the tweets you care so much about.
4. Include a Call-to-Action
Whether you want your audience to visit your website, subscribe to your mailing list, enter your contest, or download your content, you have to be clear on your CTA.
This is the most significant part of your promoted tweets. Some of the basics:
- Click here to download
- Enter for a chance to win
- Retweet and follow us for…
If your CTA is to ask them to download or fill in a form, make sure all your landing pages and links are functioning. There are many techniques to build in effective CTAs in your tweets (hint: the use of action words is one the most basic and the most effective).
5. Monitor the Success of your Promoted Tweets
Running ad campaigns is pretty pointless if you’re not tracking the results. Be sure to activate Twitter Analytics for your account, and learn what strategies garner the best results.
Over time you’ll be able to craft better and better tweets, that bring in more and more conversions.
The Road to Twitter Success
You think you’re ready to launch your Promoted Tweet campaign? Here’s a final checklist to make sure you’re prepared:
- Objective of the Campaign and Measurement of Success: What do you want to achieve with your advertising campaign? Having clear objectives will help you with the direction of your strategies and will let you measure your success.
- Target Audience: What is the profile of your target market? Speak their language and craft the tweets that will connect to them.
- Content Design: What will your tweet look like? Are there images, videos, links, landing pages, and other design factors you can add?
- Diverse Tweets: Draft different types of tweets. Some can promote your content and your products, some can have lead generation cards, and some can be just for fun (though you wouldn’t want to pay for Promoted Tweets that don’t add value to your campaign).
- Launch Dates and Budget: Strategize according to your budget and plan your promotion with set dates.
If you’re having some trouble getting started and want to give your campaign a bit of a boost, consider buying high-quality Twitter followers. Buying followers, along with other signals of engagement, can give you a level of authority and credibility that is very difficult to achieve when you’re just starting.
Twitter ads becomes more effective if you understand your target market well. Make it fun, experiment, test, and keep learning as you go along. Make an effort and keep it up, and your Promoted Tweets will get better and better.