The 88th annual Academy Awards are coming up this Saturday, presenting a unique opportunity for social media marketers. We’re in the year 2016, and an event like this is now required to come with an official hashtag. People use the official hashtag to look up real-time posts about the Oscars. However, expect to see a […]
Since its launch in 2006, Twitter has been a different kind of social network. Those differences have taken center stage as of late, as Twitter’s revenue continues to grow while it fights to attract new users. Many people think this means Twitter is in trouble, but it simply means it’s a different type of […]
Twitter recently unveiled a new timeline, which marks the site’s biggest algorithm change to date. Before the change, the site displayed tweets in reverse chronological order. People logged into their accounts and viewed the most recent tweet first, down to the oldest. Now, though, people see select tweets at the top of their timelines, […]
A year doesn’t go by without someone saying that Twitter is doomed. People believe the micro-blogging site can’t live up to the hype and it will eventually go the way of Friendster. In reality, Twitter is far from doomed. While it might not be everything that everyone wants it to be, it has staying […]
Twitter has many useful features for finding out what’s going on, with one of the most popular being their Trends section. This is a place to find the most popular topics currently being talked about on Twitter. Since this is where people see tweets from other profiles once they click on a trend, it’s also […]
When it comes to Twitter (and social media in general), not all followers are created equal. And because follower numbers translate into social proof, it’s important to be conscious of the difference between good and bad followers. Good followers increase improve your rank on Twitter and Google; bad followers get you punished (or worse, banned). […]
Twitter is a straightforward network, where you broadcast your message and simultaneously receive everyone else’s message. It’s not like Facebook, whose News Feed uses an algorithm that decides what you’ll see based on your behavior. Your Twitter feed is a constant bombardment of your followers’ content, delivered to you piece by piece, in real time. […]
A lot of people are scared to boost any of their social media accounts with followers, subscribers, views, likes, or whatever it is that the platform in question is using. There’s good reason to be scared of this, but not good reason to write off the idea altogether. You’ve likely seen the news articles […]
If you are trying to build up a following on Twitter and drive traffic to your social networking profiles or website, you have probably seen companies promising that they can get more Twitter retweets for you, generally for a modest fee. Is it worth it to buy retweets cheap? Can you really buy Twitter […]