Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.