We don’t have to look very far to find out what kind of tweets get retweeted the most. Check Twitter’s top retweeted tweets each year and you’ll see that political statements, controversial issues, selfies, and the random thoughts of celebrities and famous people get reposted more.
As useful as this it is for spreading information quickly, Twitter has also evolved to develop other more complex functions, one of which is the Twitter Card. If you aren’t using them already, it’s time to consider how they can improve your engagement and relevance on this platform.
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.
Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.
Where you test your titles can be as important as actually testing them. The same title posted at the same time but on a different social media site will definitely yield different results. What Instagram audiences may find interesting, Twitter users may not.
If you’re a brand who’s trying to make a name for yourself on Twitter, you might want to consider tracking your followers a bit to learn more about them. Getting to know your target audience through Twitter gives you a chance to gain valuable insights about the people you’ve successfully attracted, which will help you attract even more followers.
Twitter has touched the lives of many and changed the world. Not just in the life of Alex Lee and others like him, but the world of social media and beyond. Even with its apparent lack of user growth, Twitter will most likely continue to affect our lives and will not lose its relevance. At least not yet.