These days, all it takes is a few posts on Twitter to keep all of your existing and potential customers fully updated. 140 characters at a time was all it took to launch a new product or announce a store-wide sale — something that wasn’t so easy to do in the past using traditional marketing efforts.
We don’t have to look very far to find out what kind of tweets get retweeted the most. Check Twitter’s top retweeted tweets each year and you’ll see that political statements, controversial issues, selfies, and the random thoughts of celebrities and famous people get reposted more.
As useful as this it is for spreading information quickly, Twitter has also evolved to develop other more complex functions, one of which is the Twitter Card. If you aren’t using them already, it’s time to consider how they can improve your engagement and relevance on this platform.
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.