Twitter is a valuable platform for both journalism and brand marketing.
Author Archive: Mariko
Twitter is a place where people can get fast updates, away from the usual noise of social media.
All it takes is a single tweet to cause a brand its reputation on Twitter.
The internet — and Twitter — can be a dangerous place for brands, but where there is risk there is opportunity. It’s crucial that you stay vigilant and get in the habit of monitoring your accounts.
These days, all it takes is a few posts on Twitter to keep all of your existing and potential customers fully updated. 140 characters at a time was all it took to launch a new product or announce a store-wide sale — something that wasn’t so easy to do in the past using traditional marketing efforts.
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.
Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
If you’re a brand who’s trying to make a name for yourself on Twitter, you might want to consider tracking your followers a bit to learn more about them. Getting to know your target audience through Twitter gives you a chance to gain valuable insights about the people you’ve successfully attracted, which will help you attract even more followers.
Twitter is becoming more than just another social networking site. The platform is slowly turning into an ecosystem on its own. In line with the platform’s rising popularity, we’re seeing Twitter bots becoming more popular again.