The follow-back strategy is an aggressive marketing technique used by Twitter users, to rapidly increase their following and boost their credibility online. The basic idea is to follow a person on Twitter – usually a popular person, who has a network you want to be in on – in the hopes that they will follow […]
Twitter is a highly engaging platform and when used properly, it can be extremely rewarding for any budding (or thriving) business owner. This social media powerhouse is a great place to hunt down hot leads who can potentially turn into loyal customers. Twitter also makes it easier for business owners to look for users under the […]
According to SmallBizTrends, Twitter is still the 2nd most popular social media platform to date – making it a potent pool of users just waiting to become connections. Gaining recognition on Twitter and amassing a large following seems easy for some, but for the vast majority it can be an uphill climb. Fortunately, the dawn […]
In today’s digital age, there is an app for everything. One of the most notable apps that has seen a steady rise over the past few years are the fake follower checkers. These apps and websites, including StatusPeople, TwitterAudit, FollowerCheck and Bot or Not, claim that they can tell you how many of your followers […]
According to Statista, Twitter currently has 336 million active users. Like on any other social media platform, Twitter users work hard to gain credibility and get more followers but hitting the Twitter jackpot isn’t really that easy. Gaining an organic following can be a long and unpredictable road for most of us, that is why […]