One way to measure video popularity on Twitter is through the video’s displayed view count. This feature is so simple that it sometimes overlooked by people. Surprisingly, it can be a useful marketing tool. Find out how you can take advantage of this feature so you can boost the popularity of your video tweets. How […]
While you’re busy wracking your brain for ways to increase your following on Twitter, don’t neglect one of the most crucial elements to a campaign’s success: engagement. On Twitter, engagement means retweets, comments, @mentions and replies – all signals of your followers’ reception of the content you put out. Numbers alone will not make you popular […]
Since its launch in 2006, Twitter has been a different kind of social network. Those differences have taken center stage as of late, as Twitter’s revenue continues to grow while it fights to attract new users. Many people think this means Twitter is in trouble, but it simply means it’s a different type of […]