Every time Justin Bieber tweets, his posts reach 103 million Beliebers. On Twitter, he’s the second person, after Katy Perry, to reach the hundred million mark.
Perhaps the best thing about social media is that it makes it easier for you to get to know your target market by observing their social media habits. There’s an incredible amount of information being shared on social media, and you can make use of it to improve your methods and conversion rates.
These days, all it takes is a few posts on Twitter to keep all of your existing and potential customers fully updated. 140 characters at a time was all it took to launch a new product or announce a store-wide sale — something that wasn’t so easy to do in the past using traditional marketing efforts.
We don’t have to look very far to find out what kind of tweets get retweeted the most. Check Twitter’s top retweeted tweets each year and you’ll see that political statements, controversial issues, selfies, and the random thoughts of celebrities and famous people get reposted more.
As useful as this it is for spreading information quickly, Twitter has also evolved to develop other more complex functions, one of which is the Twitter Card. If you aren’t using them already, it’s time to consider how they can improve your engagement and relevance on this platform.
It seems no one is safe on the internet. Brands and celebrity personalities, however, are at greater risk of hacking due to the size of their following compared to most regular users. Hackers target those with a respectable following in order to get the most recognition for their devious behavior.
Today, Twitter has become one of the most important social networking platforms of this generation. People rely on Twitter not just to get updates from their friends but also to get an updates on the latest news as soon as it breaks.
For brands that feel like they’re being trolled on Twitter, the first thing you need to determine is whether or not you’re really dealing with a troll. Do the tweets satisfy the definition of a troll, or are you just dealing with an upset customer?
Twitter is bursting at the seams with valuable marketing information you can’t easily get elsewhere. If you’re creative enough, you can get a lot of use out of Twitter without spending a ridiculous sum of money on ad spend.
While the data shows that Twitter is eroding our sense of humanity, it also shows that opportunities can be made, especially for brands, to bridge the gap and make a connection with their customers. As they say, behind complaints are customer opportunities.