In case you haven’t heard, Twitter is a microblogging social networking site that packs a lot of punch – marketing punch, that is. With millions of active users, small business owners and marketers have realized the potential Twitter has. Having a presence on Twitter can help brands and businesses alter consumer perception, and this gives […]
For the average Twitter user, a day doesn’t go by without a new hashtag trend. It’s certainly hard to get your voice heard, especially when you’re competing with entertaining tweets from a president or a viral post born from a mix-up at the Oscars. It helps quite a bit to have a large following. Among […]
Everybody on Twitter wants to get more followers – anyone who says otherwise must either by lying or a bot. Brands and businesses especially use the platform to get exposure with as many existing and potential customers as possible. It helps them generate awareness about their product and create a buzz around their name. Getting […]
On a fast-paced platform like Twitter, engagement is a crucial part of an account’s success. Retweets are a great signal of engagement, making them a fast way to make your presence known within the constant competition on Twitter. Reaching 1 million retweets will give you significant exposure and draw more people to your account from […]
The success of any social media marketing campaign often lies not only in how well you market your brand, but also in your following on social media. As demonstrated by the phenomenon that is social proof, the behavior of any single person is strongly influenced by the actions of the majority. This is why some […]
Without a doubt, Twitter is one of the most valuable social media platforms for business. This network has 336 million active users sending over 500 million tweets per day, representing an incredible pool of potential customers you can use to grow your business. Twitter’s great for driving traffic to your website, building your brand, reaching […]
Twitter is home to thousands of businesses trying to make a dent in their industry – one tweet at a time. They’re all using Twitter for good reasons, as the platform sees 49% of their users following brands compared to 16% on other social networking sites. Many businesses also leverage the engagement they’ve received on […]
Twitter is an amazing platform for business owners and brands who want to reach and interact with their audience. More and more brands are noticing the marketing benefits that Twitter has to offer, and are stepping up their tweet game to gain more engagement. You’ve worked hard to build a following on Twitter for your […]
Everyone wants more followers on Twitter. They make you look more credible and popular, giving you an instant level of authority. Acquiring followers is not always easy, especially if you’re new to the platform. Twitter newbies often have to endure a long, tedious and unpredictable process of slowly growing a following. There are ways to […]
While you’re busy wracking your brain for ways to increase your following on Twitter, don’t neglect one of the most crucial elements to a campaign’s success: engagement. On Twitter, engagement means retweets, comments, @mentions and replies – all signals of your followers’ reception of the content you put out. Numbers alone will not make you popular […]